Effective as of May 1, 2026
This Privacy Policy is designed to help you understand how Blue Chip Partners, Inc. and its related organizations and affiliates (“Blue Chip Partners” or “we”), collects, uses and shares personal information via this website. We value your privacy, and we will not share your personal information with third parties except as described in this Privacy Policy without your consent.
BY USING THIS WEBSITE, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THE WEBSITE PRIVACY POLICY, PLEASE DO NOT USE THIS WEBSITE OR PROVIDE US WITH YOUR INFORMATION.
This Privacy Policy applies to the collection, use, and sharing of your personal information we receive when you visit our website at bluechippartners.com and its related sites (the “Site”) and information obtained from third parties, such as social media platforms, database vendors, and content publishers. This Privacy Policy does not apply to any websites not owned or operated by Blue Chip Partners or information collected by Blue Chip Partners by other means. For example, this Policy does not apply to the information we collect about you if you engage us to provide investment services. You can read more about our practices related to such personal information in our firm brochure (also called a Form ADV Part 2A), available here.
We collect personal information that you give to us, either directly or passively, as well as that we get from others, as further described below.
Information You Give Us:
Personal information you may provide through the Site or otherwise communicate to us includes:
Information Automatically Collected:
Our servers and third party service providers may automatically record certain information about how you use the Site, such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics. We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy, below, for more information.
Information We Get from Others:
We may obtain additional information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services. This information may include your contact information and cookie information.
We use your personal information for the following purposes and as otherwise described to you in this Privacy Policy or at the time of collection. We will ask for your consent to collect, use or share your personal information for any reason other than those described below.
To Provide the Site and Communicate with You:
We use your personal information:
To Send You Marketing Communications:
If you sign up to receive communications from us, we may send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the ‘Your Choices’ section below.
To Advertise to You:
We may use your personal information to manage and serve ads in the Site or on third party sites and to tailor ads to your interests and browsing history. In addition to the cookies utilized by us on this Site, we may allow trusted third parties to place advertisements for our services on sites and applications operated by others. These third parties may use cookies and web beacons to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our Site and other sites and applications that you may visit (see our Cookie Policy below). To support these interest-based advertising solutions, we and the companies we have contracted with may use anonymous information about your visits to our and other websites and applications. The information collected and used by this process is anonymous and does not enable any third party to identify you individually. You can learn more about interest-based advertising and opt out of such advertising from certain companies at aboutads.info.
For Compliance, Fraud Prevention and Safety:
We may use your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.
To Consider You For Employment:
We may use your personal information to consider you for employment if you apply for a job via our Site.
We do not sell your personal information; however, we may share your personal information with third parties for a number of reasons. For example, we may use third parties to help us design and operate the Site, provide services to support the Site, help us analyze our data, process your payment information, or send information on our behalf about services and events in which you may be interested. Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Policy. Specifically, we share your personal information with the following categories of third parties:
Service Providers and Business Partners:
We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you. For example, we may hire a company to design or host our website, help us analyze our data, process your orders, or send information on our behalf about products and services in which you may be interested. We may also share your personal information with our business partners who offer a service to you jointly with us and for targeted advertising purposes.
Advertising:
We may share your cookie information with third parties for targeted advertising purposes.
Security, Compliance, Fraud Prevention, Safety; Compliance with Law:
We may disclose your personal information as we believe appropriate to government or law enforcement officials or private parties for the purposes described under the above section “For compliance, fraud prevention and safety.”
Affiliates and Business Transfers:
We may share your personal information with Blue Chip Partners’ affiliates and related organizations for use consistent with this Privacy Policy. We may also transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.
You have choices when it comes to your personal information. You may opt out of marketing-related emails by changing the communication preferences in your account settings or by following the opt-out prompt in the email. To opt out of other forms of marketing communications, please contact us using the contact information provided at the end of this Policy.
You are not required to provide all personal information identified in this Privacy Policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.
Cookies are small files that are placed on your computer or mobile device when you visit a website and are either “first party cookies,” which are set by the website you are visiting, or “third party cookies,” which are set by others. Third party cookies enable third party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third-party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.
What Cookies and Other Tracking Technologies does Blue Chip Partners Use?
We use several different kinds of cookies on the Site, including strictly necessary cookies, which are cookies that are necessary for the Site to function and cannot be switched off in our systems; performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our Site; functional cookies, which enable the Site to provide enhanced functionality and personalization; and advertising cookies, which allow us and our third-party partners to advertise to you. In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website and understand more about the visitors to our website.
Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning. If you sign up to receive our e-mails, we will also use cookies in conjunction with these emails. When your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.
For a list of our current cookies, visit [link].
Google Services:
We use Google Analytics to help us gather statistical information about the visitors to our Site. This information is collected via cookies and other identifiers that we and third parties place on our site. We and our third-party partners may use this information to gain a better understanding of the users of our Site and to improve our products and services. To understand how Google collects and processes data, including through the use of cookies and other technologies, please visit https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics, we encourage you to check out Google Analytics’ currently available opt-outs for the web.
How Do We Use Cookies?
We and our third-party partners may use the cookies to gain a better understanding of the users of our Site, customize your Site experience, and to improve our products and services. We also use the cookies to provide you with interest-based advertising, which shows interest-based ads to you on sites across the Internet. To support interest-based advertising, we and the companies we have contracted with may use information about your visits to our and other websites and applications. If you have provided us with other personal information as described in this policy, we may associate that personal information with information gathered through cookies and other tracking technology to offer increased personalization and functionality. Third parties who place cookies and other tracking technology on our Site may also connect the information that they collect from these tools to other sources of information. To learn more about the use of cookies, pixels, or other technologies to deliver more relevant advertising, and to better understand how to manage your personal information, including access to and use by certain service providers, please visit http://www.aboutads.info/choices.
How Can You Disable Cookies and Other Tracking Technology?
Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.
This Site recognizes opt-out preference signals, which are also called Do Not Track or Global Privacy Control (GPC) signals, and will automatically opt you out of the sharing of your information if you have turned on such signals. Some browsers turn on GPC signals automatically, but you may need to configure your browser or use a browser extension to enable such signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Third Party Sites and Services:
The Site may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.
Security:
The security of your personal information is important to us. We take a number of organizational, technical and physical security measures that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies, and we cannot guarantee the absolute security of your personal information.
International Data Use:
We are located in the United States, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in a non-US jurisdictions, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified in this Privacy Policy. For more information about the use or storage of personal information outside of your home country, or if you have any questions about cross-border transfers, please contact us as detailed at the end of this Privacy Policy.
Verifying, Changing, and Deleting Your Information:
You can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).
Children:
The Site is not intended for use by anyone under the age of 18, nor do we knowingly collect or solicit personal information from anyone under the age of 18. If you are under 18, you should not attempt to use the Site or send any information about yourself to us.
Changes to this Privacy Policy:
We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy we will post them on the Site and indicate the effective date of the change. If we make material changes to this Privacy Policy we will notify you by email or through the Site.
If you are a resident of California, Connecticut, Minnesota, Montana, Oregon, or certain other states with additional privacy rights, this section applies to you in addition to the rest of this Policy. Note that this section only discusses the personal information Blue Chip Partners processes in connection with its Site visitors. We also may collect, use and share additional personal information about you that is governed by other laws, such as the Gramm-Leach-Bliley Act, and our activities related to such personal information are not disclosed here. Click here to learn more about our privacy practices related to such personal information, view our firm brochure available here.
Personal Information We Collect and Share:
We collect your personal information when you interact with our Site or otherwise communicate with us. In the past 12 months, we have collected the following categories of personal information from our Site visitors and have used that information for the following purposes:
We do not collect sensitive personal information from our Site visitors or make sensitive data inferences in connection with the Site, nor do we have actual knowledge that we collect or share personal information of consumers under 18 years of age. We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.
Retaining Your Information:
We will only retain your personal information in accessible form that can identify you for as long as necessary to fulfil the purposes we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. Because retention periods vary depending on the purpose for collection, we use certain categories and criteria to determine how long we keep personal information. Where your personal information is used for more than one purpose, we will retain your Information for the longer of those periods.
NOTICE: We May Engage in Targeted Advertising:
We do not sell your personal information. However, in the past 12 months we have disclosed the information described above with our service providers for the business purposes described above and may process or share your personal information for targeted advertising (also called cross-context behavioral advertising) purposes.
Your Rights:
The laws of your state may give you certain rights regarding your personal information, including:
Exercising Your Rights:
This Site recognizes Global Privacy Control (GPC) signals and will automatically opt you out of the processing of your personal data for targeted advertising, you must turn off third-party advertising trackers on any device used to access the Site. To do so, click the cookie icon in the corner of your screen and follow the prompts. This will automatically opt you out of targeted advertising in the future.
To exercise your other rights above, please submit a request to us by emailing us at in**@**************rs.com, or by calling us at 248-848-1111. You may also contact us through our online contact form, available here. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information. We may ask for additional information to verify your identity. The information you provide in your request and any follow-up information we ask for from you will be used solely to verify your request.
After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We may not discriminate against you if you choose to exercise your rights.
Responding to Your Rights Request:
We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.
You have the right to appeal our refusal to take action on a rights request after receiving our decision as detailed in our response or by contacting us as detailed at the end of this Policy. We will try to inform you of our decision in writing within 45 days after receipt of your appeal, with a written explanation of our decision. If we need more time, we will contact you with the reason and the extension period. If your appeal is denied or if you have concerns about the results of an appeal, you may contact your state’s attorney general. We will provide their contact information with the results of the appeal.
If you have questions about this Privacy Policy, please contact us as follows:
Blue Chip Partners
38505 Country Club Drive, Farmington Hills, MI 48331
in**@**************rs.com
You may also contact us through our online contact form, available here.
