Privacy Policy

Blue Chip Partners Website Privacy Policy

Effective as of February 1, 2022

This Privacy Policy is designed to help you understand how Blue Chip Partners, Inc. and its related organizations and affiliates (“Blue Chip Partners” or “we”), collects, uses and shares personal information collected through this website. We value your privacy, and we will not share your personal information with third parties except as described in this Privacy Policy without your consent.


What this Privacy Policy Covers

This Privacy Policy applies to the collection, use, and sharing of your personal information we receive when you: visit our website at and its related sites (the “Site”), receive our communications, participate in our activities or events; and information obtained from third parties, such as social media platforms, database vendors, and content publishers. This Privacy Policy does not apply to any other information or websites not owned or operated by Blue Chip Partners or information collected by Blue Chip Partners by other means.

Personal Information We Collect

We collect personal information that you give to us, either directly or passively, as well as that we get from others, as further described below.

Information You Give Us.

Personal information you may provide through the Site or otherwise communicate to us includes:

  • Contact information. We collect information about you when you provide it to us via email, mail, or through the Site, including as a result of placing an order. This information may include your first and last name, email address, mailing address, and phone number.
  • Feedback and correspondence. We may collect information about you when you request information or otherwise correspond with us.
  • Other information. We may collect other information from you that is not specifically listed here. We may use such information in accordance with this Privacy Policy.

Information Automatically Collected.

Our servers and third party service providers may automatically record certain information about how you use the Site, such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics. We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy, below, for more information.

Information We Get from Others.

We may obtain additional information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services.

Statistical Analyses.

We use Google Analytics and Google Advertising Features to help us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis. We will not, however, associate this data with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. We may use this information to gain a better understanding of the users of our Site, to improve our Site, and to improve our services. Depending on the type of browser and device that you use, you may have the ability to control the type of information that Google Analytics use. To understand how Google Analytics collects and processes data, please visit We reserve the right to license or sell aggregate, de-identified information about the visitors to our Site, but this information will not contain your personal information or otherwise identify you as an individual.

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described to you in this Privacy Policy or at the time of collection. We will ask for your consent to collect, use or share your personal information for any reason other than those described below.

To Provide the Site and Communicate with You.

We use your personal information:

  • to provide, maintain and improve the Site;
  • to better understand your needs and interests, and personalize your experience with the Site;
  • to respond to your requests, questions, comments, and feedback; and
  • to perform website analytics and database management services.

To Send You Marketing Communications.

If you sign up to receive communications from us, we may send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the Your Choices section below.

To Advertise to You.

We may use your personal information to manage and serve ads in the Site or on third party sites and to tailor ads to your interests and browsing history. To support these interest-based advertising solutions, we and the companies we have contracted with may use anonymous information about your visits to our and other websites and applications. The information collected and used by this process is anonymous and does not enable any third party to identify you individually. You can learn more about interest-based advertising and opt out of such advertising from certain companies at

For Compliance, Fraud Prevention and Safety.

We may use your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.

How We Share your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances:

Service Providers.

We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you. For example, we may hire a company to design or host our website, help us analyze our data, process your orders, or send information on our behalf about products and services in which you may be interested. You may request a list of our current service providers that have access to certain personal information by contacting us as detailed at the end of this Privacy Policy.

Security, Compliance, Fraud Prevention, Safety; Compliance with Law.

We may disclose your personal information as we believe appropriate to government or law enforcement officials or private parties for the purposes described under the above section “For Compliance, Fraud Prevention and Safety.”

Affiliates and Business Transfers.

We may share your personal information with Blue Chip Partners’s affiliates and related organizations for use consistent with this Privacy Policy. We may also transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.

Your Choices

You have choices when it comes to your personal information. You may opt out of marketing-related emails by changing the communication preferences in your account settings or by following the opt-out prompt in the email. To opt out of other forms of marketing communications, please contact us using the contact information provided at the end of this Policy.

Consequences of Not Providing Personal Information.

You are not required to provide all personal information identified in this Privacy Policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

Cookie Policy

Cookies are small files that are placed on your computer or mobile device when you visit a website and are either “first party cookies,” which are set by the website you are visiting, or “third party cookies,” which are set by others. Third party cookies enable third party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.

What Cookies and Other Tracking Technologies does Blue Chip Partners Use?

We use several different kinds of cookies on the Site, including strictly necessary cookies, which are cookies that are necessary for the Site to function and cannot be switched off in our systems; performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our Site; and functional cookies, which enable the Site to provide enhanced functionality and personalization. Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning. If you sign up to receive our e-mails, we will also use cookies in conjunction with these emails. When your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.

Third-Party Cookies.

In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website and understand more about the visitors to our website. For example, we use Google Analytics to provide us with demographic information about our visitors and to help us analyze how people use our website. We may work with social media platforms, including but not limited to Facebook, Instagram, and LinkedIn, to connect with our users.

How Can You Disable Cookies and Other Tracking Technology?

Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

Some Internet browsers also may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit

Other Important Privacy Information

Third Party Sites and Services.

The Site may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.


The security of your personal information is important to us. We take a number of reasonable security measures that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.

International Data Use.

We are located in the United States, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country.

Verifying, Changing, and Deleting Your Information.

You can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).

Changes to this Privacy Policy.

We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy we will post them on the Site and indicate the effective date of the change. If we make material changes to this Privacy Policy we will notify you by email or through the Site.

Notice to California Residents

The following applies to California residents.

Shine the Light.

Under California’s “Shine the Light” law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes. To make a request contact us as detailed at the end of this Policy and specify you are making a Shine the Light request.

California Consumer Privacy Act (“CCPA”).

The CCPA creates consumer privacy rights and requires businesses to make disclosures about their privacy policies and practices. Pursuant to the CCPA, both our privacy practices and your privacy rights are discussed in detail in the following information.

Personal Information We Collect and Share.

We collect your personal information when you interact with our Site or otherwise communicate with us. For the purposes of this Privacy Notice, “personal information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. We have collected the following categories of personal information covered by the CCPA from consumers within the past 12 months, and have used it for the following business purposes:

Identifiers, including real name, signature, postal address, Internet Protocol address, email address, telephone numbers. We use this information to market our services, communicate with you, and provide you with information and services you request. In addition, we collect your IP address anonymously to provide you more relevant content, track original Site visits, and optimize your Site experience. We share this information with service providers, including our website service providers, event registration and management service providers, email marketing automation and data analytics providers.

Internet or other electronic network activity information, including browsing history, search history, and information regarding an individual’s interaction with an internet Web site, application or advertisement. We use this information to provide you more relevant content, track original Site visits, optimize your Site experience, and ensure our systems are properly functioning. We share this information with service providers, including our data analytics providers, email marketing automation, social media, and marketing service providers.

Geolocation Data. We use this information to support website functionality and identify traffic patterns. We do not share this information with any third party.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.

We do not sell your personal information. However, in the past 12 months we have disclosed the information described above with our service providers for the business purposes described above.

We also may collect, use and share additional personal information about you that is governed by laws other than the CCPA, such as the Gramm-Leach-Bliley Act, and that our activities related to such personal information are not disclosed here. You can learn more about our privacy practices related to such personal information by requesting this information using the contact information below.

Source of Personal Information. To read a more detailed disclosure of the personal information we collect, see the section entitled “Personal Information We Collect” above. More broadly, we obtain the categories of personal information that are listed above in the following ways:

Directly from You. We collect identifiers from you when you provide your contact information to us, register for an event with us, submit a request to us, or interact with our social media pages.

Passively. We collect IP addresses, internet and other electronic activity information, and geolocation data from you when you visit and navigate our Site on any device or receive or interact with our communications and Site.

From Third Parties. We may receive internet or other electronic network activity information about you from other sources. For example, we get information from: our business partners, including online advertising networks, social media platforms, data analytic providers, website and webinar service providers, and email marketing and automation service providers.

Your Rights.

The CCPA gives you certain rights regarding your personal information:

Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your social security number even if it is something we collected).

Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions. To exercise your rights above, please submit a request to us by emailing us at, or by calling us at 248-848-1111. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request.

After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We may not discriminate against you if you choose to exercise your rights.

Responding to Your Rights Request

We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

How to Contact Us

If you have questions about this Privacy Policy, please contact us as follows:

Blue Chip Partners
38505 Country Club Drive, Suite 150, Farmington Hills, MI 48331

You may also contact us through our online contact form, available here.